EAST BRUNSWICK, N.J. - I deserve what critic James Berardinelli recently called "The Rip Van Winkle Award."
Apparently for the past few months there has been some kind of "viral" marketing campaign on the Internet to promote this new monster movie called Cloverfield.
Where have I been???
I check YouTube every day, I read film blogs, and yet I've barely heard a thing about this movie until this past week. I had no idea it had built up such a massive amount of hype.
I vaguely remember seeing a trailer for a first-person monster movie without a title months ago (maybe preceding Superbad), but I guess it didn't intrigue me enough to find out about it. I also vaguely remember catching a TV ad for it, but it didn't fascinate me then either.
Now that I've discovered all of this way after the fact, should I feel ashamed that I've apparently become so disconnected with pop culture that the Cloverfield hype machine passed me by entirely? Have I become that insulated in my own little world? (Because of the bountiful of repeats that have come about as a result of the writer's strike, I've pretty much steered clear of TV for the past few weeks---yes, even with Jon Stewart and Stephen Colbert back on the air, because apparently I'm no longer getting Comedy Central, and many other channels, from the tuner that's installed in our family HDTVs anymore...and likely won't for a long while, unless my mother suddenly decides to become less of a cheapskate and allow us to get cable. Maybe Comcast has gotten wise to HDTV tuners picking up their signal or something, and have started blocking certain channels.)
I actually had a bit of trouble sleeping last night worrying about the implications of this...
And as for the movie itself...since I somehow didn't allow hype to get me to see it on Friday night, should I even bother to see it at all? I highly doubt I'm missing anything, especially with films like The Diving Bell and the Butterfly and Persepolis still to see (not to mention There Will Be Blood to chew over some more).
Whatever man. I'm probably not the only one (just maybe the only one in my age group).